Marketing bird charms to birdwatchers
It was a no brainer to put the three colorful bird charms, that were produced months apart, and make them a series.
US Ski Team Alpine Racer, Tricia Mangan was the first influencer for my team. We were trying to move Rembrandt Charm’s demo graphic to younger in age and athletic. We thought that Tricia fit the bill. She was young, extremely athletic, and likes jewelry.
Introducing our influencer to the industry
Disaster Relief
Rembrandt Charms has supports a great deal of causes and this one was no different. Rembrandt set aside two charm styles and donated the proceeds from the purchases of those charms.
On Daytime Buffalo to help raise funds for disaster relief in California. It’s always fun to go on TV!